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November Influence & Brown Bag: How to Analyze the Effectiveness of Your Online Marketing Strategy

"What gets measured gets improved," so if you aren't looking at the results of your online marketing efforts, it's possible that you are wasting at least some of your efforts on things that aren't working. 

While analytics seems extremely INTIMIDATING, it need not be. It might seem like it's out of the realm of possibility for you to understand, but these tools are not just for marketing experts: they are for business owners as well.

We'll go over the basics of free and easy analytics tools so you can gain insights and improve your marketing. You'll learn: 

  • How to track the traffic to the places you care about: your website and social media sites.
  • How to set up analytics to track the effectiveness of your site no matter what you sell. 
  • The best FREE tools to use to start keeping track of your marketing efforts.

Like the topic of SEO from September, analytics might seem daunting, but it's not. Promise! Get ready to gain insights about your customers like you never have before!

Lunch this month will be sponsored by Mim's Food Truck! They specialize in falafel wraps and salads and other plant-based goodies!

RSVP for this event here: 

See you all soon :)