April Influence & Brown Bag:  Using Landing Pages to Convert More Customers
Apr
12
11:30am11:30am

April Influence & Brown Bag: Using Landing Pages to Convert More Customers

NOTE: This month's event takes place on the SECOND Wednesday of the month, instead of the first. Please note that this event will be held on April 12th, not April 5th.  Following months will take place as normal on the first Wednesday of the month.

During last month's Social Media Boot Camp, I spoke briefly about "landing pages" and how they are different from normal web pages. 

These little magical things are the KEY to converting your customers when you are using Facebook ads and special offers such as free gifts for subscribers to your newsletter. 

The day I discovered landing pages was the day I more than doubled those clicking on my offers.

So I wanted to do a deep-dive into landing pages. By the end of this presentation, you'll learn: 

  • What landing pages are and why they are indispensible to your online marketing strategy
  • How to create landing pages, EVEN if you don't have a website or don't have access to your website 
  • How to use landing pages in various different situations 

Don't miss this very unique information that you won't find anywhere else to help convert more of your website visitors to customers. 

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March Influence & Brown Bag: Brilliant Branding - How to Create a Brand That Attracts Revenue
Mar
1
11:30am11:30am

March Influence & Brown Bag: Brilliant Branding - How to Create a Brand That Attracts Revenue

If you are starting a new business or rebranding your existing one, this I & BB is for you! 

 

Branding is a crucial element to attracting the right kind of clients. Done right, it will make your business attract revenue like a magnet. But as many businesses have found, an off-target branding strategy can bring you the wrong kind of customers or not enough customers at all.

 

In this month's I & BB, we'll discover: 

 

- What branding is and how to use it as a tool for attracting revenue.

 

- How to get started branding or rebranding your business.

 

- How to find the brand that not only represents your business best, but also attracts the right kind of customers. 

 

 

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February Influence & Brown Bag: Using Video for Marketing Success
Feb
1
11:30am11:30am

February Influence & Brown Bag: Using Video for Marketing Success

YouTube and video in general is an even greater opportunity than ever to make an impact for your business. Video allows you to get an upper hand in social media as well as differentiate yourself from the competition. 

In February's meetup, we'll talk about: 

  • Why video may be the missing piece to your online marketing strategy
  • Why you shouldn't be intimidated by video editing or other technology 
  • How to use video most effectively to maximize your investment and viewership
  • Influence & Brown Bag @ The Barn is a monthly lunch & learn + networking meetup for business owners in Oklahoma City who are interested in expanding their knowledge of digital marketing while expanding their personal network. 

If you:  

- Are a small business owner looking to get more customers 

- Are looking for additional opportunities to network with other business owners in your community 

- Want to expand your knowledge of online marketing to grow your business 

- Want to meet fellow entrepreneurs at a time that doesn't extend your workday

Then this meetup is perfect for you!  

Each meetup will start with 30-45 minutes of networking, mingling, and eating with other small business owners in attendance. Then, there is a short 20-30 minute presentation on a digital marketing topic tailored specifically to help small business owners market their businesses online.  

Influence & Brown Bag @ The Barn takes place in the popular Plaza District in the heart of central OKC. 

The Barn is a collaborative workspace and event venue in the center of the Plaza District. One of the newest and most unique spaces in town, The Barn is a renovated 1907 historic homestead and the perfect setting to expand your knowledge and your connections. 

Because the venue is small, there is a limit to how many business owners can attend each event. Don't miss out! RSVP now for the upcoming Influence & Brown Bag @ The Barn. 

Hope to see you all there! 

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January Influence & Brown Bag: Facebook Ad Basics
Jan
4
11:30am11:30am

January Influence & Brown Bag: Facebook Ad Basics

Facebook Ad Basics: How to Get Started Using Facebook Ads to Grow Your Business

A lot of business owners believe that Facebook ads are the solution to all of their problems. Others feel forced into using Facebook ads because their reach without paying is minuscule.

Yes, Facebook ads are extremely powerful, but the truth is that Facebook ads only amplify your voice. That's why it's incredibly important to perfect that voice and message, then choose the correct method of amplification from Facebook's options.

At this special Influence & Brown Bag event, you'll learn: 

  • Your best options of the ones Facebook gives you to get the best return on your advertising investment
  • How NOT to use Facebook ads 
  • A walk-through of the basic steps of creating a Facebook ad

Hope to see you at this month's event! 

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December Influence & Brown Bag: The Ultimate Business Website Guide
Dec
7
11:30am11:30am

December Influence & Brown Bag: The Ultimate Business Website Guide

Did you know that not having a mobile-friendly website is the equivalent of putting your website on the blacklist, no matter how beautiful and expensive your website is?

Did you know that one simple and inexpensive tweak could make you rank higher in Google for your keywords? 

Does your website have a goal, and if so, are you tracking that goal? 

In this time of social media obsession, many business owners are starting to wonder if they even need a website. All their followers are on Facebook or Instagram anyway, so why bother with a website? It's just one more thing to keep up with. 

In this month's I & BB, we'll talk about:
Why a website is *still* a must-have for businesses in this day and age, and maybe even more important than ever before
The essential elements your website must have (and no, one of them is not "cost $15k to build")
A few little tips to make your website a LOT more effective and successful

Join us in December for a special I & BB. Bring your website questions, bring your friends, and bring your business cards :) 

See you all soon! 

You can RSVP here: https://www.meetup.com/Influence-Brown-Bag/events/235180451/

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November Influence & Brown Bag: How to Analyze the Effectiveness of Your Online Marketing Strategy
Nov
2
11:30am11:30am

November Influence & Brown Bag: How to Analyze the Effectiveness of Your Online Marketing Strategy

"What gets measured gets improved," so if you aren't looking at the results of your online marketing efforts, it's possible that you are wasting at least some of your efforts on things that aren't working. 

While analytics seems extremely INTIMIDATING, it need not be. It might seem like it's out of the realm of possibility for you to understand, but these tools are not just for marketing experts: they are for business owners as well.

We'll go over the basics of free and easy analytics tools so you can gain insights and improve your marketing. You'll learn: 

  • How to track the traffic to the places you care about: your website and social media sites.
  • How to set up analytics to track the effectiveness of your site no matter what you sell. 
  • The best FREE tools to use to start keeping track of your marketing efforts.

Like the topic of SEO from September, analytics might seem daunting, but it's not. Promise! Get ready to gain insights about your customers like you never have before!

Lunch this month will be sponsored by Mim's Food Truck! They specialize in falafel wraps and salads and other plant-based goodies!

RSVP for this event here: https://www.meetup.com/Influence-Brown-Bag/ 

See you all soon :) 

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October Influence & Brown Bag: Turbocharging Your Business with Online Reviews
Oct
5
11:30am11:30am

October Influence & Brown Bag: Turbocharging Your Business with Online Reviews

If getting and using online reviews was as easy as it sounds, we'd all have a flood of great reviews and a flood of new business as a result! Though it isn't talked about as much as other online marketing topics, online reviews are one of the best and easiest ways to get more business.

 

Many business owners don't focus on it because they feel that it's one of the methods of online marketing that is "out of their control," but the truth is that 80% of getting online reviews is totally IN your control. And when you know this, you'll have an advantage.

 

Whether you use reviews on Google search, Facebook, Yelp, Angie's List, or just using testimonials (as we all do!) to boost business, you can benefit from this topic.

 

In this meetup, you'll learn: 

  • A step-by-step guide to getting more reviews on whatever review site is relied upon in your industry
  • What to do about bad reviews
  • How to create an easy "self-service" funnel to easily get reviews done. 
  • How to turn your new awesome reviews into sales.

Here's what people say about this meetup:

 

"An excellent meeting!" 

 

"What a fun and diverse group of people. I enjoyed meeting everyone and look forward to next months I & BB @The Barn." 

 

"Great networking event!"

 

"I had a great time meeting some new people and seeing some I had not seen in a while. Sandwich and cookies for lunch were great! I enjoyed learning about google analytics and how they could help my business grow. Glad this will be a monthly event!" 

 

"Very successful event! I enjoyed meeting everyone."

 

See what I did there? ;) 

 

See you all soon! 

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September Influence & Brown Bag: What the heck is SEO anyway?
Sep
7
11:30am11:30am

September Influence & Brown Bag: What the heck is SEO anyway?

One of the biggest buzzwords in digital marketing in the last few years is SEO, or "search engine optimization." SEO is important for businesses because it means popping up in Google search results when people type in words that indicate they're in the market for what you sell. 

In this special edition of Influence & Brown Bag, I (Anna) am hosting an AMA, or "ask me anything" about SEO. I'll start with a few minutes of introductory info, and then I'll open it up for questions from the audience. You drive the conversation and make sure your question gets answered. 

We'll answer as many questions as time allows-- questions such as: 

  • How does the Google search algorithm work? 
  • What can I do to improve my search position? 
  • What keywords should I be trying to rank for?
  • How can I gain on my competitors in Google search results? 
  • Hey.... what about Bing? 

Admittedly, SEO is a HUGE topic, so we can't cover everything. But after this short session, you will definitely be knowledgable about what you can do to capitalize on Google's search algorithm to grow your business. 

In addition, Banana Island Malaysian and Thai food restaurant will be sponsoring our lunch for this meetup. There will be a wide variety of Asian food, so not to worry if you aren't experienced with Thai or Malaysian food!

Always feel free to bring your own lunch as The Barn has a microwave for use as well!

See you there! 

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Influence & Brown Bag
Aug
3
11:30am11:30am

Influence & Brown Bag

Instagram 101: Why and How to Get Started for Your Business

 

As Facebook becomes a more crowded marketplace, many businesses can get an edge on their competition by going to an new social media network altogether: Instagram.

 

As one of the fastest growing and most popular social media networks today, Instagram has turned into a major tool for small businesses. Come join us to learn how to use this tool to grow your business and get more customers. 

 

At this month's I&BB, we'll talk about: 

  • How to know if Instagram is a good fit for your business and your audience.
  • Essential tips and tricks for using the platform to get more customers. 
  • Instagram content ideas for your business (even if you don't feel that it's "super visual")

Looking forward to seeing you all there! 

 

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July Influence & Brown Bag
Jun
13
5:00pm 5:00pm

July Influence & Brown Bag

Influence & Brown Bag @ The Barn is a monthly lunch & learn + networking meetup for business owners in Oklahoma City who are interested in expanding their knowledge of digital marketing while expanding their personal network. If you:

- Are a small business owner looking to get more customers
- Are looking for additional opportunities to network with other business owners in your community
- Want to expand your knowledge of online marketing to grow your business
- Want to meet fellow entrepreneurs at a time that doesn't extend your workday

Then this meetup is perfect for you!

Each meetup will start with 30-45 minutes of networking and mingling with other small business owners in attendance. Then, we'll all eat lunch while listening to a short 20-30 minute presentation on a digital marketing topic tailored specifically to help small business owners market their businesses online.

This month the presentation topic will cover ways that you can create content for your audience! The two biggest things I hear when I share the automated content marketing funnel is, "I don't have time to create content" and "I'm not good at writing!"

There are a TON of different fun, easy ways to create content that your audience will value. Every business owner is different and every audience is different. You are definitely NOT limited to writing blog content for your audience if that's not something you enjoy. Together we'll quickly run through several different kinds of content you can use to share value with your audience and promote your business. The best part is that this will include something for everyone, regardless of the size of your team, your industry, or your goals. Because the venue is small, there is a limit to how many business owners can attend each event. Don't miss out! RSVP now for the upcoming Influence & Brown Bag @ The Barn.

RSVP here: http://charmhouse.io/influence

 

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Influence & Brown Bag
May
4
11:30am11:30am

Influence & Brown Bag

We had an INCREDIBLE first event, and I'm exited to share details about next month's event: 

Here's what some attendees said about the event: 

"An excellent meeting!" 

"What a fun and diverse group of people. I enjoyed meeting everyone and look forward to next months I & BB @The Barn." 

"Great networking event!"

"I had a great time meeting some new people and seeing some I had not seen in a while. Sandwich and cookies for lunch were great! I enjoyed learning about google analytics and how they could help my business grow. Glad this will be a monthly event!"

"Very successful kickoff! I enjoyed meeting everyone."

 


Join us for our May event! Here are some details:

Each month, we will choose a different topic to dive into that will help you market your business online. This month, we will talk about how to use a free tool by Google called URL Builder to track marketing efforts. You can use this tool to track the effectiveness of: 

- Social media marketing
- Content marketing
- Email marketing
- Online ads
- and more

This allows you to determine which of your online efforts are working, and which are not, saving your business time and money. Looking forward to seeing you at this first-ever networking and sharing event! 

ITINERARY:

11:30am - 12:15pm - Networking

12:15pm - 12:45pm - Lunch and Learn, monthly topic presentation

12:45 - 1pm (and onward if you have the time!) - More networking

Influence & Brown Bag @ The Barn is a monthly lunch & learn + networking meetup for business owners in Oklahoma City who are interested in expanding their knowledge of digital marketing while expanding their personal network. 

If you:

- Are a small business owner looking to get more customers
- Are looking for additional opportunities to network with other business owners in your community
- Want to expand your knowledge of online marketing to grow your business
- Want to meet fellow entrepreneurs at a time that doesn't extend your workday

Then this meetup is perfect for you!

Each meetup will start with 30-45 minutes of networking and mingling with other small business owners in attendance. Then, we'll all eat lunch while listening to a short 20-30 minute presentation on a digital marketing topic tailored specifically to help small business owners market their businesses online.

Influence & Brown Bag @ The Barn takes place in the popular Plaza District in the heart of central OKC. Within walking distance are acclaimed restaurants like The Mule, Empire House Pizza, District House Coffee, Chiltepe's, Oak and Ore, and Pie Junkie. Grab a quick bite to eat right around the corner, then head to The Barn to meet, greet, lunch, and learn.

The Barn is a collaborative workspace and event venue in the center of the Plaza District. One of the newest and most unique spaces in town, The Barn is a renovated 1907 historic homestead and the perfect setting to expand your knowledge and your connections. The Barn is equipped with a microwave if you'd like to heat up your packed lunch.

Because the venue is small, there is a limit to how many business owners can attend each event. Don't miss out! RSVP now for the upcoming Influence & Brown Bag @ The Barn.

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The FANCLUB debut: Join Us!
Feb
12
6:00pm 6:00pm

The FANCLUB debut: Join Us!

Fresh, delicous and saucy art? You all know Printmaking is not just about t-shirts. You want some? Well then Art Lovers, scoot right up to feast your hungry peepers on fantastic, high quality ART made by fantastic high quality ARTISTS! All kinds of printmaking will be available for your purchasing, viewing, thumbing through, and wearing pleasure. 

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Rosary Art Show during Live on The Plaza
May
8
7:00pm 7:00pm

Rosary Art Show during Live on The Plaza

Rosary school will host art show during the Live at The Plaza from 7pm to 10 pm.  Selected art will be displayed at The Barn 1601 N. Blackwelder, south of The Mule.  This is a come and go event that will also have wine and cheese for your enjoyment.  The featured art will be for sale.  The proceeds will go to a pottery fund.  This will help with the cost of getting clay work fired for the students.  Come in and support our wonderful students who are now in their very own art exhibit.

 

 

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